video advertising Tag

Is online video advertising and marketing the new big thing or all hype?     These charts show a glimpse into the ROI of the potentially lucrative world of Video Marketing through Ads, Affiliate Offers, etc   Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Without knowing how to show business results, it’s difficult for marketers to optimize going forward. To help out, Nielsen looked at three non-engagement-based metrics and studied how they affected consumer behavior: 1. Player size: small (300 x 250) vs. big (640 x 360) 2. Content environment: content relevant to target audience vs. non-relevant 3. Site ranking: comScore top 1000 vs. comScore top 10 Here’s what Nielsen found.   1. You might be burning...