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Philosophy, Pragmatism & Paid Search. The Convergence of Human Psychology and Marketing applied to Google AdWords.         VOLUME 1/3 about the philosophy and pragmatism behind writing powerful Adwords ads.   Warning: This article contains mature content. Reader’s discretion is advised. Marketers. Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money. The paradox. Those who think less about making that quick sale and more about helping people, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.     Forgive the mature content of the example that follows, it was the best I found to illustrate the effectiveness of taking an altruistic approach to ad writing. Here are two ads:     This first ad outperformed all its peers with a CTR of 3.65%. The keywords were not very specific and quite broad in nature but this ad attracted the attention of my prospects in a way that my other ads never could. Because of it, the seven keywords in the ad group were awarded perfect Quality Scores of 10/10 and allowed me to bid a few...

How to build out a SEO strategy that will gain you 141% increase in organic search volume. Hint: Its Very Complicated, must have a Growth Mindset.   What would your business be like with 141% more organic search traffic? Unless your website is a CRO nightmare… You would see hockey stick revenue growth. In this post, I’m going to show you how we grew a client’s organic search traffic by 141%. Let’s jump in.   Brief Background I will give you as much detail as possible without revealing the client’s niche or website. Here are some quick facts about the client: Their business is between 1-5 employees. They already had an active blog and were promoting their content on social media. They hadn’t done any SEO in the past. Our SEO Strategy My SEO agency uses two different strategies with our clients and they are as follows:   1. Content Driven Strategy This is our preferred strategy, but it requires significant resources, time, and effort. Which is usually beyond what the majority of clients can afford. With that said, our content driven strategy is simple: Create content that attract backlinks. Promote the content so that it actually gets backlinks. The goal of this strategy is to increase the authority of the client’s website. The more website authority you...

The only guide you'll ever need for creating backlinks in 2016   This new guide will teach how to build backlinks in 2016. Every strategy you will read is battle tested. Through hundreds of successful SEO campaigns, we now know what works best. And of course… What doesn’t work. Ready to get started? Let’s go: What Are Tier One Backlinks? "Tier one" backlinks are external links directly hitting your website. Like so: These links are a large piece of the ranking puzzle. But before we get into the heavy link building strategy...

THE 7 Pillars of Growth Hacking and why Growth Marketing is the Future Through our own experience helping clients grow, we developed (and are continually improving) a general methodology for achieving exponential growth. We call it the RockBoost Growth Playbook, and it consists of 7 foundational pillars. We’re going to share it with you to give you a taste of our approach.   What Is Growth Hacking, Actually? If you have read anything related to startups or marketing this decade, you will undoubtedly have come across the popular term “Growth Hacking” and wondered what all the fuss was about. People everywhere are writing about it. They’re calling it “Lean Marketing” or even “Marketing 2.0.” Did you miss something important? If you’re feeling a bit behind the times, I’ve got good news for you: this post will explain everything you need to know about growth hacking so you can get back up to speed with the rest of us. It is 2016 after all and the world has changed since you studied marketing at university. The term was actually coined by a guy named Sean Ellis in 2010, to describe the process by which many Silicon Valley companies rapidly transitioned from budding startups to multimillion dollar enterprises using...

How to successfully Growth Hack on WordPress   With WordPress anyone can build a website — quite literally. The platform is beginner-friendly, powerful and makes the process really easy. However, building a website and building a successful website are very different things. While anyone can now do the first part, not everyone is up for part two. What is a successful website? Simply put, a website that achieves it’s goal, be it generating traffic, profits, newsletter sign ups or awareness. Yet, the more important question is how do you arrive there? How do you grow from simple website to online success? One discipline that is obsessed with this question is growth hacking. Growth hacking has allowed a number of well-known companies and startups to reach high levels of success, among them Twitter, Dropbox and Airbnb. If it works for them, why not for you and your website? That’s exactly what this blog post is about. Below you will learn what growth hacking is, how growth hacking tactics can be applied to websites and the tools that WordPress puts at our disposal to do so. Ready to dive in? Then let’s go.   What Exactly is Growth Hacking? On the most basic level growth hacking describes a marketing approach that uses innovative techniques in order...