psychology Tag

Philosophy, Pragmatism & Paid Search. The Convergence of Human Psychology and Marketing applied to Google AdWords.         VOLUME 1/3 about the philosophy and pragmatism behind writing powerful Adwords ads.   Warning: This article contains mature content. Reader’s discretion is advised. Marketers. Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money. The paradox. Those who think less about making that quick sale and more about helping people, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.     Forgive the mature content of the example that follows, it was the best I found to illustrate the effectiveness of taking an altruistic approach to ad writing. Here are two ads:     This first ad outperformed all its peers with a CTR of 3.65%. The keywords were not very specific and quite broad in nature but this ad attracted the attention of my prospects in a way that my other ads never could. Because of it, the seven keywords in the ad group were awarded perfect Quality Scores of 10/10 and allowed me to bid a few...

Masterclass in becoming an entrepreneur to living that location freedom lifestyle   Chatting with Champions #98 by Tyler Basu featuring blogging wizard Yaro Starak   [su_audio url="http://traffic.libsyn.com/chattingwithchampions/CWC_098_-_Yaro_Starak.mp3" width="500px"] “A Blueprint For Building A Profitable Blog In Any Niche”   Yaro Starak is one of the most well-known and highest grossing bloggers online today. After hustling his way through various enterprises, from a card game e-commerce store, to an online proofreading business for international students, to investing in websites in various industries, Yaro decided to create his blog Entrepreneurs-Journey in 2005. Initially, his blog was intended to be a hobby site where he would share stories from the previous years he spent as an entrepreneur. However as his blog grew in popularity, it eventually became his primary business, and to-date it has generated him over a million dollars in revenue. Yaro has since taught thousands of others how to make a full-time income from blogging, how to buy and sell blogs and websites, and how to successfully launch information product businesses. Visit Yaro’s website: www.entrepreneurs-journey.com Topics discussed in this interview: How Yaro got started in business & why he became an entrepreneur The process of starting and growing his blog An overview of his business today How to choose a topic to blog about Ways...

15 Timeless Quotes from the original Mad Man of Madison Avenue, David Ogilvy   Fellow Scot, Genius & Marketing expert David Ogilvy was one of the most in tune Psychological Influencers to ever walk this earth, he understood the human mind and how to Persuade it through Marketing, more specifically Content Marketing.   [caption id="attachment_376" align="aligncenter" width="500"] Yeah Ogilvy isn't just some cool name the agency is named after him dummy. Get your name stapled on a Big Four advertising agency then talk to me.[/caption]   Let's face it -- it's really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we're always trying to stay up on the latest and greatest. "New tools! New social networks! New audiences! Gotta try them all!" But sometimes, it's helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice. Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books...