Growth Tag

Growth Hacking, the most dreaded word in the world of Marketing, for fools they say. Well if your not bringing your clients Growth then what are you bringing them? Your like Leo in the Great Gatsby waiting for the girl who's never coming, go back to making direct mail marketing.     But what is Growth Hacking? Simply put its using avenues otherwise never thought out of or used by "traditional" marketers for reasons I believe has something to do with their ego as in "we didn't create that, nobody does that, that doesn't work", typical Old Tymer marketers, you'll run into them from time to time just dismiss them politely and throw a good Instgram Marketing question at them leaving them baffled and back to to buffet stand for more crab legs.   Let’s come to a consensus on what Growth Hacking is before we delve into the depths of these amazing hacks your about to implement and experience unsafe levels of Growth. Growth Hacking is implementing knowledge of the product, brand and distribution channels to find ingenious, tech & social based avenues for growth that , use knowledge of the product, brand and distribution channels to find ingenious, tech-based avenues for growth that push...

Dan Bilzerian has conquered Social Media Marketing and did it through Growth Hacking his way through the establishment of Silicon Valley trash.   Start living that ‘ilzerian life, and stop cowering to your boss and become your own. Growth Hacking your way to a location lifestyle business through sound content marketing and social media genius.   Have you unfortunately been born into the “Millenial” years? Well, I just made the cut by one year. And let me say from what I’ve witnessed at multiple workplaces Millenials are setting themselves up for a .50cal to the head, metaphorically speaking of course. Unless you pissed off The Ilzerian. Dan Bilzerian, the Poker Superstar, Social Media Marketing guru and Content Marketing extraodinaire has shown the world how properly using Social Media outlets for the INTENDED purposes can create a larger than life figure; example A) SEE Donald J. Trump. In fact I can picture The Ilzerian as president in about 16 years from now, screw you Bezos. By showing his incredibly self absorbed cheesy pictures on Instagram of his amazingly awesome life he has a soft 22.5 MILLION followers on Instagram, the World's 3rd Largest Social Media network, and all by starting out as a Poker Player...

A manifesto on the dark side of Google and how to break their digital chains   Before this, here is a genuine question I hope you'll think about it for a moment before answering honestly. Are you tired of being forced into Google's imaginary box of so called "ethics" and "morals" on your work and business?   This irrational yet widely accepted idea that if you do not follow what Google says then you are digitally “spanked” by Google, literally, (interns who come to your house with their special self-driving cars) which then casts you out and treats you like a criminal by banning your account or site or anything else within their seemingly endlesss power. This even with the constantly changing guidelines (aka RULES) that Google itself violates in their own ventures, just see how much money they make off their SEO on their OWN search engine, more than some nations. And then, after trying hard by spending time and money to be one of Google’s law-abiding followers you STILL find yourself unrewarded and often punished seemingly without reason or explanation. What I’d kindly like you to do is to try and imagine breaking away from Google, taking the focus away from what Google wants...

7 Growth Hacking techniques for the modern businessman, professional or bank robber.     Lets come to a consensus on what Growth Hacking is before we delve into the depths of these amazing hacks your about to implement and experience unsafe levels of Growth. Growth Hacking is providing rapid analytical and data based Growth that jealous B.A. Marketing (hahahah, Bachelors of Marketing = Robots) have no idea to even wrap their mindless heads around. Creativity + Data + Innovation, everything your current Marketing Manager is NOT.   1) Figure out your strengths and weaknesses. This is the fundamental step to Growth Hacking.The very first thing a Growth Hacker does (aside from growth hacking his breakfast) is analyze the client/company’s digital strengths and weaknesses. Areas they are killing it in and areas they are falling on their face in. Why waste time in areas where theres no for it? Ranked #1 on Google for your keyword but still lacking leads, maybe you need to explore Search Marketing or list building to start an Email marketing campaign. Now I know most of you will say "Duh, of course" to this technique when presented to you by such a brilliant writer I can see why. However actually take a...

Philosophy, Pragmatism & Paid Search. The Convergence of Human Psychology and Marketing applied to Google AdWords.         VOLUME 1/3 about the philosophy and pragmatism behind writing powerful Adwords ads.   Warning: This article contains mature content. Reader’s discretion is advised. Marketers. Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money. The paradox. Those who think less about making that quick sale and more about helping people, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.     Forgive the mature content of the example that follows, it was the best I found to illustrate the effectiveness of taking an altruistic approach to ad writing. Here are two ads:     This first ad outperformed all its peers with a CTR of 3.65%. The keywords were not very specific and quite broad in nature but this ad attracted the attention of my prospects in a way that my other ads never could. Because of it, the seven keywords in the ad group were awarded perfect Quality Scores of 10/10 and allowed me to bid a few...

Private Influencer Network, A new Hope for Link Building in 2017   A product of 'digital' nature, ViperChill has come up with a new Link Building strategy combining aspects of PBN's, Influencer Marketing & Black Hat.   What I’m going to reveal in this blog post is a strategy that will likely weed out a certain section of the ViperChill audience. In other words, I’m fully aware that this blog post will make a particular type of person unsubscribe from ViperChill and likely never return. It’s certainly not going to end up on the homepage of Inbound.org. If you are loyal to Google guidelines, the teachings of blogs like Moz and love playing by the book, then you’ll probably realise with this article that we possess a very different perspective. When I first started my internet journey – where I spent day and night trying to make a living online – I tried and tested more website ideas and angles than you would believe. Today, I’m still pushing the boundaries to see what works. These boundaries most often pertain to SEO, since it’s what I’ve enjoyed the most over the last 11 years. I’m in the fortunate position that my business it not tied to some employer who...

The Advanced Beginner's Guide to Google Analytics by The Evangelist himself   Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.   Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). For our Market Motive Analytics training course, we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The problem of course is that not everyone is enrolling our course! :) All this context is the reason that I am really, really excited the team at Google has decided...

The Billion Dollar SEO Empire built under the guise of Google Ventures     Have you ever taken some time to reflect on Google’s massive list of acquisitions and mergers? I mean seriously actually sit down and looked at what Google as actual has accumulated over the years? It's quite staggering. Here's just some of their properties.   For a full list just take a look at their plethora of properties here from advanced robotics to digital marketing CRM's they have their net cast across every field. It’s a bit scary if you do. Actually, it might make some of you go hide in the woods before the robots arrive and take over. For the uninitiated, check out this list on Wikipedia and just scan through some of those prices. Is this for real? Yup, they throw around gazillions of dollars like it’s monopoly money. But that isn’t all, they invest in more than just this list of mergers and acquisitions. This is where “Google Ventures” comes in, their investment arm which allows them to dip into all kinds of cool stuff. And that is where things can get a little sketchy. What happens when...