GROWTH HACKING Tag

Growth Hacking, the most dreaded word in the world of Marketing, for fools they say. Well if your not bringing your clients Growth then what are you bringing them? Your like Leo in the Great Gatsby waiting for the girl who's never coming, go back to making direct mail marketing.     But what is Growth Hacking? Simply put its using avenues otherwise never thought out of or used by "traditional" marketers for reasons I believe has something to do with their ego as in "we didn't create that, nobody does that, that doesn't work", typical Old Tymer marketers, you'll run into them from time to time just dismiss them politely and throw a good Instgram Marketing question at them leaving them baffled and back to to buffet stand for more crab legs.   Let’s come to a consensus on what Growth Hacking is before we delve into the depths of these amazing hacks your about to implement and experience unsafe levels of Growth. Growth Hacking is implementing knowledge of the product, brand and distribution channels to find ingenious, tech & social based avenues for growth that , use knowledge of the product, brand and distribution channels to find ingenious, tech-based avenues for growth that push...

Dan Bilzerian has conquered Social Media Marketing and did it through Growth Hacking his way through the establishment of Silicon Valley trash.   Start living that ‘ilzerian life, and stop cowering to your boss and become your own. Growth Hacking your way to a location lifestyle business through sound content marketing and social media genius.   Have you unfortunately been born into the “Millenial” years? Well, I just made the cut by one year. And let me say from what I’ve witnessed at multiple workplaces Millenials are setting themselves up for a .50cal to the head, metaphorically speaking of course. Unless you pissed off The Ilzerian. Dan Bilzerian, the Poker Superstar, Social Media Marketing guru and Content Marketing extraodinaire has shown the world how properly using Social Media outlets for the INTENDED purposes can create a larger than life figure; example A) SEE Donald J. Trump. In fact I can picture The Ilzerian as president in about 16 years from now, screw you Bezos. By showing his incredibly self absorbed cheesy pictures on Instagram of his amazingly awesome life he has a soft 22.5 MILLION followers on Instagram, the World's 3rd Largest Social Media network, and all by starting out as a Poker Player...

A manifesto on the dark side of Google and how to break their digital chains   Before this, here is a genuine question I hope you'll think about it for a moment before answering honestly. Are you tired of being forced into Google's imaginary box of so called "ethics" and "morals" on your work and business?   This irrational yet widely accepted idea that if you do not follow what Google says then you are digitally “spanked” by Google, literally, (interns who come to your house with their special self-driving cars) which then casts you out and treats you like a criminal by banning your account or site or anything else within their seemingly endlesss power. This even with the constantly changing guidelines (aka RULES) that Google itself violates in their own ventures, just see how much money they make off their SEO on their OWN search engine, more than some nations. And then, after trying hard by spending time and money to be one of Google’s law-abiding followers you STILL find yourself unrewarded and often punished seemingly without reason or explanation. What I’d kindly like you to do is to try and imagine breaking away from Google, taking the focus away from what Google wants...

7 Growth Hacking techniques for the modern businessman, professional or bank robber.     Lets come to a consensus on what Growth Hacking is before we delve into the depths of these amazing hacks your about to implement and experience unsafe levels of Growth. Growth Hacking is providing rapid analytical and data based Growth that jealous B.A. Marketing (hahahah, Bachelors of Marketing = Robots) have no idea to even wrap their mindless heads around. Creativity + Data + Innovation, everything your current Marketing Manager is NOT.   1) Figure out your strengths and weaknesses. This is the fundamental step to Growth Hacking.The very first thing a Growth Hacker does (aside from growth hacking his breakfast) is analyze the client/company’s digital strengths and weaknesses. Areas they are killing it in and areas they are falling on their face in. Why waste time in areas where theres no for it? Ranked #1 on Google for your keyword but still lacking leads, maybe you need to explore Search Marketing or list building to start an Email marketing campaign. Now I know most of you will say "Duh, of course" to this technique when presented to you by such a brilliant writer I can see why. However actually take a...

The Billion Dollar SEO Empire built under the guise of Google Ventures     Have you ever taken some time to reflect on Google’s massive list of acquisitions and mergers? I mean seriously actually sit down and looked at what Google as actual has accumulated over the years? It's quite staggering. Here's just some of their properties.   For a full list just take a look at their plethora of properties here from advanced robotics to digital marketing CRM's they have their net cast across every field. It’s a bit scary if you do. Actually, it might make some of you go hide in the woods before the robots arrive and take over. For the uninitiated, check out this list on Wikipedia and just scan through some of those prices. Is this for real? Yup, they throw around gazillions of dollars like it’s monopoly money. But that isn’t all, they invest in more than just this list of mergers and acquisitions. This is where “Google Ventures” comes in, their investment arm which allows them to dip into all kinds of cool stuff. And that is where things can get a little sketchy. What happens when...

How to build out a SEO strategy that will gain you 141% increase in organic search volume. Hint: Its Very Complicated, must have a Growth Mindset.   What would your business be like with 141% more organic search traffic? Unless your website is a CRO nightmare… You would see hockey stick revenue growth. In this post, I’m going to show you how we grew a client’s organic search traffic by 141%. Let’s jump in.   Brief Background I will give you as much detail as possible without revealing the client’s niche or website. Here are some quick facts about the client: Their business is between 1-5 employees. They already had an active blog and were promoting their content on social media. They hadn’t done any SEO in the past. Our SEO Strategy My SEO agency uses two different strategies with our clients and they are as follows:   1. Content Driven Strategy This is our preferred strategy, but it requires significant resources, time, and effort. Which is usually beyond what the majority of clients can afford. With that said, our content driven strategy is simple: Create content that attract backlinks. Promote the content so that it actually gets backlinks. The goal of this strategy is to increase the authority of the client’s website. The more website authority you...

SEO Strategy To 20 Million+ Visitors A Month Three quarters after Yummly launched, its Chief Growth Officer Ethan Smith watched the food discovery platform log its 10 millionth visit in a month. However, like most enduring recipes, it didn’t become a crowd favorite by tossing together ingredients in a fit of inspiration. Yummly’s SEO strategy, which helped the startup top the charts as the best global recipe app for iPhone, iPad and Android, was years in the making, going back to Smith’s first company. Product Hunt is Everywhere - This is How It Got There Smith started his career as a user experience designer and researcher. At Wize, he managed product, design and marketing, until Nextag acquired the product review startup. Since 2010, he’s held various roles at Yummly, including its Head of Product and VP of Growth, helping it tally over 20 million monthly visits. Beyond Yummly, he actively advises startups such as Wanelo, Vinted and Thumbtack on strategies to improve growth and SEO. In this exclusive interview, Smith shares why a specific inflection point with SEO has led to costly misconceptions and missteps. He outlines how to recognize and sidestep them as well as identifies key tenets for high-performance SEO. For any company that has lost confidence in...