Google Tag

A manifesto on the dark side of Google and how to break their digital chains   Before this, here is a genuine question I hope you'll think about it for a moment before answering honestly. Are you tired of being forced into Google's imaginary box of so called "ethics" and "morals" on your work and business?   This irrational yet widely accepted idea that if you do not follow what Google says then you are digitally “spanked” by Google, literally, (interns who come to your house with their special self-driving cars) which then casts you out and treats you like a criminal by banning your account or site or anything else within their seemingly endlesss power. This even with the constantly changing guidelines (aka RULES) that Google itself violates in their own ventures, just see how much money they make off their SEO on their OWN search engine, more than some nations. And then, after trying hard by spending time and money to be one of Google’s law-abiding followers you STILL find yourself unrewarded and often punished seemingly without reason or explanation. What I’d kindly like you to do is to try and imagine breaking away from Google, taking the focus away from what Google wants...

The Advanced Beginner's Guide to Google Analytics by The Evangelist himself   Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.   Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). For our Market Motive Analytics training course, we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The problem of course is that not everyone is enrolling our course! :) All this context is the reason that I am really, really excited the team at Google has decided...

The Billion Dollar SEO Empire built under the guise of Google Ventures     Have you ever taken some time to reflect on Google’s massive list of acquisitions and mergers? I mean seriously actually sit down and looked at what Google as actual has accumulated over the years? It's quite staggering. Here's just some of their properties.   For a full list just take a look at their plethora of properties here from advanced robotics to digital marketing CRM's they have their net cast across every field. It’s a bit scary if you do. Actually, it might make some of you go hide in the woods before the robots arrive and take over. For the uninitiated, check out this list on Wikipedia and just scan through some of those prices. Is this for real? Yup, they throw around gazillions of dollars like it’s monopoly money. But that isn’t all, they invest in more than just this list of mergers and acquisitions. This is where “Google Ventures” comes in, their investment arm which allows them to dip into all kinds of cool stuff. And that is where things can get a little sketchy. What happens when...

SEO Strategy To 20 Million+ Visitors A Month Three quarters after Yummly launched, its Chief Growth Officer Ethan Smith watched the food discovery platform log its 10 millionth visit in a month. However, like most enduring recipes, it didn’t become a crowd favorite by tossing together ingredients in a fit of inspiration. Yummly’s SEO strategy, which helped the startup top the charts as the best global recipe app for iPhone, iPad and Android, was years in the making, going back to Smith’s first company. Product Hunt is Everywhere - This is How It Got There Smith started his career as a user experience designer and researcher. At Wize, he managed product, design and marketing, until Nextag acquired the product review startup. Since 2010, he’s held various roles at Yummly, including its Head of Product and VP of Growth, helping it tally over 20 million monthly visits. Beyond Yummly, he actively advises startups such as Wanelo, Vinted and Thumbtack on strategies to improve growth and SEO. In this exclusive interview, Smith shares why a specific inflection point with SEO has led to costly misconceptions and missteps. He outlines how to recognize and sidestep them as well as identifies key tenets for high-performance SEO. For any company that has lost confidence in...

How to start a blog and get Google to send you over 100,000 visitors a month.   When you first think about starting a blog you kind of don’t imagine you’ll ever get more than a trickle of traffic. And then you have your first 100-visitor day. Then your first 1,000-visitor day. After a while even 5,000 or 10,000 visitors a day seems like just part of the plan. What I want to do today is show you that detailed plan and take away some of the mystery. Let’s look at all the ins and outs of how to get over 100,000 visitors a month from natural organic Google search. Things are so much nicer when you have a plan.   Why is Google traffic still the best? If you’ve been reading Blog Tyrant for a while you’ll know that I occasionally warn against relying on Google too much. And I stand by that. Organic traffic from Google search is still the most valuable traffic you can get because it grows, it’s free (sort of), and people who are using search engines are usually in a buy-ready frame of mind. A screen shot of my Clicky Analytics account showing one of my first 28 day periods where I had 100,000+ unique visitors hitting...