digital marketing Tag

Growth Hacking, the most dreaded word in the world of Marketing, for fools they say. Well if your not bringing your clients Growth then what are you bringing them? Your like Leo in the Great Gatsby waiting for the girl who's never coming, go back to making direct mail marketing.     But what is Growth Hacking? Simply put its using avenues otherwise never thought out of or used by "traditional" marketers for reasons I believe has something to do with their ego as in "we didn't create that, nobody does that, that doesn't work", typical Old Tymer marketers, you'll run into them from time to time just dismiss them politely and throw a good Instgram Marketing question at them leaving them baffled and back to to buffet stand for more crab legs.   Let’s come to a consensus on what Growth Hacking is before we delve into the depths of these amazing hacks your about to implement and experience unsafe levels of Growth. Growth Hacking is implementing knowledge of the product, brand and distribution channels to find ingenious, tech & social based avenues for growth that , use knowledge of the product, brand and distribution channels to find ingenious, tech-based avenues for growth that push...

The Advanced Beginner's Guide to Google Analytics by The Evangelist himself   Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.   Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). For our Market Motive Analytics training course, we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The problem of course is that not everyone is enrolling our course! :) All this context is the reason that I am really, really excited the team at Google has decided...