case study Tag

Private Influencer Network, A new Hope for Link Building in 2017   A product of 'digital' nature, ViperChill has come up with a new Link Building strategy combining aspects of PBN's, Influencer Marketing & Black Hat.   What I’m going to reveal in this blog post is a strategy that will likely weed out a certain section of the ViperChill audience. In other words, I’m fully aware that this blog post will make a particular type of person unsubscribe from ViperChill and likely never return. It’s certainly not going to end up on the homepage of Inbound.org. If you are loyal to Google guidelines, the teachings of blogs like Moz and love playing by the book, then you’ll probably realise with this article that we possess a very different perspective. When I first started my internet journey – where I spent day and night trying to make a living online – I tried and tested more website ideas and angles than you would believe. Today, I’m still pushing the boundaries to see what works. These boundaries most often pertain to SEO, since it’s what I’ve enjoyed the most over the last 11 years. I’m in the fortunate position that my business it not tied to some employer who...

The Advanced Beginner's Guide to Google Analytics by The Evangelist himself   Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.   Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). For our Market Motive Analytics training course, we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The problem of course is that not everyone is enrolling our course! :) All this context is the reason that I am really, really excited the team at Google has decided...

How to build out a SEO strategy that will gain you 141% increase in organic search volume. Hint: Its Very Complicated, must have a Growth Mindset.   What would your business be like with 141% more organic search traffic? Unless your website is a CRO nightmare… You would see hockey stick revenue growth. In this post, I’m going to show you how we grew a client’s organic search traffic by 141%. Let’s jump in.   Brief Background I will give you as much detail as possible without revealing the client’s niche or website. Here are some quick facts about the client: Their business is between 1-5 employees. They already had an active blog and were promoting their content on social media. They hadn’t done any SEO in the past. Our SEO Strategy My SEO agency uses two different strategies with our clients and they are as follows:   1. Content Driven Strategy This is our preferred strategy, but it requires significant resources, time, and effort. Which is usually beyond what the majority of clients can afford. With that said, our content driven strategy is simple: Create content that attract backlinks. Promote the content so that it actually gets backlinks. The goal of this strategy is to increase the authority of the client’s website. The more website authority you...

Are you ready to start ranking sites again? Like it was “back in the day” when you could practically fiddle Google rankings around and whoever spammed the hardest won the day? Well I never stopped trying, I refused to accept that the spam and jam days had come to an end. It’s still possible, they’re still doing it, but why aren’t you? Well it’s a lot of things causing you to fail, but the demon at the gates which Google has sneakily built in is what you need to tackle. If you can conquer this demon, then you’ll have the keys back and SEO will become your bitch again.   You need to start doing SEO without giving a fuck… That’s right, you just read the word “fuck”, if this bothers you then you definitely don’t have the stomach for ranking sites in 2014, you should probably hang it up all together. But if you feel charged up and still have that fire burning to get back to smashing rankings, today is your day. For those with hats, bring it on in the comment section, because the following statements are probably going to piss you off a bit.   1. Content does not matter. Period, end scene, write...

Is online video advertising and marketing the new big thing or all hype?     These charts show a glimpse into the ROI of the potentially lucrative world of Video Marketing through Ads, Affiliate Offers, etc   Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Without knowing how to show business results, it’s difficult for marketers to optimize going forward. To help out, Nielsen looked at three non-engagement-based metrics and studied how they affected consumer behavior: 1. Player size: small (300 x 250) vs. big (640 x 360) 2. Content environment: content relevant to target audience vs. non-relevant 3. Site ranking: comScore top 1000 vs. comScore top 10 Here’s what Nielsen found.   1. You might be burning...

WHY MEGA SITES WITH HUGE NUMBERS OF PAGES NEGATIVELY EFFECT THEIR SEO & SEARCH RANKING.   Online YouTube virtual keynote speech by two of our Influencer's Gary Illyes from Stone Temple Consulting & Eric Enge author of "The Art of SEO"   [su_youtube url="https://youtu.be/GVKcMU7YNOQ?t=38m50s" width="400" height="360"]     Virtual Keynote featuring Google Webmaster Trends Analyst Gary Illyes, hosted by Stone Temple Consulting CEO & lead co-author of "The Art of SEO", Eric Enge. Eric and Gary answer in-depth questions about correctly implementing SEO tags, as well as how to deal with a number of other technical SEO issues. VIDEO IS FFW>>> to the part explaining on how huge and massive is not always better....