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17 things you NEED to do before starting a Niche Site but probably won't because your lazy, don't be lazy.     1. Who is your target audience?   Just because you're the most passionate person in the world when it comes to scuba diving gear doesn't mean the rest of the internet shares your enthusiasm for that particular sport. Or that enough people are looking to buy wetsuits and tanks to sustain yourself on Amazon affiliate sales. (Check out how to make your own coupon website) So think creatively beyond "people who are passionate about scuba diving every weekend" and think more in terms of people who have broader interests that might include scuba diving as well. People who are passionate about marine life, for example. Or tourists visiting the coast. Or beach bums who like to explore the ocean's depths every once in a while. Decide the range of who you will target so you know who to write your blog posts and on-site content for, and where to focus your marketing efforts. 2. Where will your traffic come from?   Because honestly, you can optimize your pages for keyword-based SEO all day long and twice on Sunday and still not get the kind of traffic you need to make your...