AdWords Tag

Philosophy, Pragmatism & Paid Search. The Convergence of Human Psychology and Marketing applied to Google AdWords.         VOLUME 1/3 about the philosophy and pragmatism behind writing powerful Adwords ads.   Warning: This article contains mature content. Reader’s discretion is advised. Marketers. Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money. The paradox. Those who think less about making that quick sale and more about helping people, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.     Forgive the mature content of the example that follows, it was the best I found to illustrate the effectiveness of taking an altruistic approach to ad writing. Here are two ads:     This first ad outperformed all its peers with a CTR of 3.65%. The keywords were not very specific and quite broad in nature but this ad attracted the attention of my prospects in a way that my other ads never could. Because of it, the seven keywords in the ad group were awarded perfect Quality Scores of 10/10 and allowed me to bid a few...

The Billion Dollar SEO Empire built under the guise of Google Ventures     Have you ever taken some time to reflect on Google’s massive list of acquisitions and mergers? I mean seriously actually sit down and looked at what Google as actual has accumulated over the years? It's quite staggering. Here's just some of their properties.   For a full list just take a look at their plethora of properties here from advanced robotics to digital marketing CRM's they have their net cast across every field. It’s a bit scary if you do. Actually, it might make some of you go hide in the woods before the robots arrive and take over. For the uninitiated, check out this list on Wikipedia and just scan through some of those prices. Is this for real? Yup, they throw around gazillions of dollars like it’s monopoly money. But that isn’t all, they invest in more than just this list of mergers and acquisitions. This is where “Google Ventures” comes in, their investment arm which allows them to dip into all kinds of cool stuff. And that is where things can get a little sketchy. What happens when...

New to Google AdWords? Don't have a clue on what to do or how to even begin? Well there's a solution for that, but you have to admit your a dummy first.   The powerful Larry Kim of Google fame and founder of one of our Influencer's WordStream.com has put together an INCREDIBLE resource for PPC & AdWords beginners properly titled "AdWords for Dummies"   WordStream, a provider of PPC Management Software and Web Marketing Services, is committed to helping small businesses learn AdWords and better understand the PPC process. That’s why we’ve organized a free Google AdWords For Dummies Learning Center, providing the ultimate resource library of information that will assist you in understanding AdWords and optimizing your AdWords campaigns. We have a wide variety of the best free tips, tools, white papers, and ebooks for beginner, intermediate, and advanced Google AdWords users. Beginner's AdWords for Dummies Help Intermediate AdWords for Dummies Help Advanced AdWords for Dummies Help Google AdWords for All Dummies   Beginner's AdWords for Dummies: PPC Help and EBooks for Newbies If you’re new to AdWords, our Beginner’s AdWords for Dummies section is the best place to start! How AdWords Works – Wondering about what is AdWords and how AdWords works? Our informative infographic explains process...