08 Dec Smart Marketing & Growth Hacking, Stop Bending To Google’s Will
A manifesto on the dark side of Google and how to break their digital chains
Before this, here is a genuine question I hope you’ll think about it for a moment before answering honestly.
Are you tired of being forced into Google’s imaginary box of so called “ethics” and “morals” on your work and business?
This irrational yet widely accepted idea that if you do not follow what Google says then you are digitally “spanked” by Google, literally, (interns who come to your house with their special self-driving cars) which then casts you out and treats you like a criminal by banning your account or site or anything else within their seemingly endlesss power. This even with the constantly changing guidelines (aka RULES) that Google itself violates in their own ventures, just see how much money they make off their SEO on their OWN search engine, more than some nations. And then, after trying hard by spending time and money to be one of Google’s law-abiding followers you STILL find yourself unrewarded and often punished seemingly without reason or explanation.
What I’d kindly like you to do is to try and imagine breaking away from Google, taking the focus away from what Google wants you to do and put the focus back on what is important, what is healthy and good for your business, because that it was matters most. Focus on page optimization, image optimization, content curation, content strategy, content marketing, email outreach, newsletters..the BACKBONE of your brand and website, not the website that ranks it.
Put the focus back on what is important, what is healthy and good for your business, because that it was matters most. The concept for the “Smart Internet Marketer” or SIMer for short.A proper SIMer (S-I-M-er) does not identify as a “BlackHat” or “WhiteHat”, an SIMer concentrates only on what works and is not swayed by the irrational pressures which force false illusions of bad morals and ethics just for looking out for your business in a way that is not good for Google’s business. An SIMer uses common sense and rational judgement to make the right ethical and moral calls. This does not mean the SIMer is unethical or a criminal, it simply means putting focus on what matters most to your business and what is relevant to your business, not what Google wants to make relevant and force businesses to do.
By trying to pull rank on Google you are not breaking the law, only Google guidelines, and every business SHOULD be trying to reach higher rankings on Google, ah duh. Google is just a search engine, a website, they can’t force you to do anything and a lot of businesses find themselves no better off by following Google’s guidelines. Remember, what is best for you is not what is best for Google, they do not share the same goal as your business (as I showed you their $1B SEO Empire through Google Ventures), they are a competitor and they simply need control of the market and your business to earn their money by scraping content from your business website and using it in their search engine. (By the way, scraping content is hypocritically against their guidelines too.).
By thinking like an SIMer (or Growth Hacker), Google and even SEO is simply one of many tools you can use to grow your business and you are not restricted by the ridiculous box they try to force you into.
Smart Marketing plus Growth Hacking equals Breaking Out of Google’s Chains
SIM drives a wedge in-between Google’s fear-mongering and the labels which plague online marketing. To wrestle away control from Google so they cannot define what is good and bad so chillingly and to take away the power they feel they have by making people feel as if they are a criminal for going against Google.
Genuinely increasing the spectrum of quality content out there shoud be the goal of true content marketing. There is an awful lot of fluff and crap marketing content which gets posted all over the web. I want to consolidate the best information to a few great places online so we can see the most knowledgeable, original and helpful articles to our businesses without worrying if it is labeled Blackhat or Whitehat.
The future for Smart Marketing is bright and I hope in coming time I begin to see people adopt this acronym and replace the old redundant Blackhat vs Whitehat labels. Because lets be honest with eachother NO ONE is purely a White Hat and NO ONE is purely a Black Hat, Duality is a myth and everyone is wearing Grey Hats.
Remember, if you’re a Smart Marketer, you’re labeled as doing what’s best for your business or clientele, not what is best for Google or Bing or goddamn Yahoo, and that is what you want if you want to be successful online.
As an SIMer I want to surround myself with good original SEO related news, guides and resource such as; SEOBook, Bruce Clay, Backlinko, SEO by the Sea, HubSpot, Contently, iPullRank, Moz & many more.
If you’re also interested in being part of such places then subscribe to my blog and I’ll update you with news as they come.
For now, subscribe to the SIMer Subreddit as we work to find you the best content out there without the labels and without the fluff.
The SIMers Subreddit is dedicated to Smart Marketing. Smart Marketing is about rejecting the Whitehat and Blackhat labels in order to pursue what truly matters in Internet Marketing, Growth, Influence, Conversion, etc. A Smart Internet Marketer has morals and ethics but concentrates on what works and is not afraid of testing and experimenting in the marketing field. A Smart Marketer pushes boundaries and limits.
Check out the Smart Marketing subreddit here https://www.reddit.com/r/smartimers/