SOCIAL MEDIA

The Advanced Beginner's Guide to Google Analytics by The Evangelist himself   Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.   Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). For our Market Motive Analytics training course, we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The problem of course is that not everyone is enrolling our course! :) All this context is the reason that I am really, really excited the team at Google has decided...

The Billion Dollar SEO Empire built under the guise of Google Ventures     Have you ever taken some time to reflect on Google’s massive list of acquisitions and mergers? I mean seriously actually sit down and looked at what Google as actual has accumulated over the years? It's quite staggering. Here's just some of their properties.   For a full list just take a look at their plethora of properties here from advanced robotics to digital marketing CRM's they have their net cast across every field. It’s a bit scary if you do. Actually, it might make some of you go hide in the woods before the robots arrive and take over. For the uninitiated, check out this list on Wikipedia and just scan through some of those prices. Is this for real? Yup, they throw around gazillions of dollars like it’s monopoly money. But that isn’t all, they invest in more than just this list of mergers and acquisitions. This is where “Google Ventures” comes in, their investment arm which allows them to dip into all kinds of cool stuff. And that is where things can get a little sketchy. What happens when...

SEO Strategy To 20 Million+ Visitors A Month Three quarters after Yummly launched, its Chief Growth Officer Ethan Smith watched the food discovery platform log its 10 millionth visit in a month. However, like most enduring recipes, it didn’t become a crowd favorite by tossing together ingredients in a fit of inspiration. Yummly’s SEO strategy, which helped the startup top the charts as the best global recipe app for iPhone, iPad and Android, was years in the making, going back to Smith’s first company. Product Hunt is Everywhere - This is How It Got There Smith started his career as a user experience designer and researcher. At Wize, he managed product, design and marketing, until Nextag acquired the product review startup. Since 2010, he’s held various roles at Yummly, including its Head of Product and VP of Growth, helping it tally over 20 million monthly visits. Beyond Yummly, he actively advises startups such as Wanelo, Vinted and Thumbtack on strategies to improve growth and SEO. In this exclusive interview, Smith shares why a specific inflection point with SEO has led to costly misconceptions and missteps. He outlines how to recognize and sidestep them as well as identifies key tenets for high-performance SEO. For any company that has lost confidence in...

The only guide you'll ever need for creating backlinks in 2016   This new guide will teach how to build backlinks in 2016. Every strategy you will read is battle tested. Through hundreds of successful SEO campaigns, we now know what works best. And of course… What doesn’t work. Ready to get started? Let’s go: What Are Tier One Backlinks? "Tier one" backlinks are external links directly hitting your website. Like so: These links are a large piece of the ranking puzzle. But before we get into the heavy link building strategy...

Growth Hacking The Ultimate Spying Guide for Media Buying (via iAmAtilla)   All right guys, some of you remember me posting a spying thread that explains how to spy on your competitors using a proxy and android apps. That is one way but today I decided to go a little deeper to explore many other ways from cheap to expensive that can help you get a lot of great ideas to minimize your risk, and maximize the profits – I’m calling this iAmAttila’s Ultimate Spying Guide for Media Buyers – because really, it IS really bad ass! I plan to make this guide very detailed, so be prepared … it’s gonna be LONG!   Feel free to skip ahead if you want to the part that is most important to you. Questions i’ll be showing you how to find answers to A) What offers are running on a specific site? B) What offers are being run on specific app placement? C) Where/what placements/traffic sources/sites is the offer being advertised the most on? D) What creatives are being used for specific offer and which ones are being used the most (sizes, angles, etc) E) What landing pages are being used? F) Exposing other affiliates trackers,  learning which ones send the most volume for an offer, and finding...

THE 7 Pillars of Growth Hacking and why Growth Marketing is the Future Through our own experience helping clients grow, we developed (and are continually improving) a general methodology for achieving exponential growth. We call it the RockBoost Growth Playbook, and it consists of 7 foundational pillars. We’re going to share it with you to give you a taste of our approach.   What Is Growth Hacking, Actually? If you have read anything related to startups or marketing this decade, you will undoubtedly have come across the popular term “Growth Hacking” and wondered what all the fuss was about. People everywhere are writing about it. They’re calling it “Lean Marketing” or even “Marketing 2.0.” Did you miss something important? If you’re feeling a bit behind the times, I’ve got good news for you: this post will explain everything you need to know about growth hacking so you can get back up to speed with the rest of us. It is 2016 after all and the world has changed since you studied marketing at university. The term was actually coined by a guy named Sean Ellis in 2010, to describe the process by which many Silicon Valley companies rapidly transitioned from budding startups to multimillion dollar enterprises using...

How to start a blog and get Google to send you over 100,000 visitors a month.   When you first think about starting a blog you kind of don’t imagine you’ll ever get more than a trickle of traffic. And then you have your first 100-visitor day. Then your first 1,000-visitor day. After a while even 5,000 or 10,000 visitors a day seems like just part of the plan. What I want to do today is show you that detailed plan and take away some of the mystery. Let’s look at all the ins and outs of how to get over 100,000 visitors a month from natural organic Google search. Things are so much nicer when you have a plan.   Why is Google traffic still the best? If you’ve been reading Blog Tyrant for a while you’ll know that I occasionally warn against relying on Google too much. And I stand by that. Organic traffic from Google search is still the most valuable traffic you can get because it grows, it’s free (sort of), and people who are using search engines are usually in a buy-ready frame of mind. A screen shot of my Clicky Analytics account showing one of my first 28 day periods where I had 100,000+ unique visitors hitting...

5 NEW SOCIAL MEDIA MARKETING TRENDS TO JUMP ON FOR UPCOMING HOLIDAYS   As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.   #1: Live Video Streaming   As video has taken over our social feeds, live streaming has popped up on the horizon as the hip new hip sidekick to regular video. Whether it be Facebook Live, Periscope, SnapChat, or Instagram, engaging with your audience in real-time through video is becoming essential to your social strategy. Video helps humanize your brand, but live video actually connects an individual to your brand in real-time, which is even more powerful than well-produced recorded content. The other benefit of live video is that the production quality isn’t expected to be high, which eases the production process. Most recently we’ve seen big brands use live video in a variety of ways, from Marc Jacobs using live video to give a sneak peak of their 2016 fashion line, The Tonight Show providing a behind-the-scenes look backstage before the show, and Madden video games providing behind-the-scenes coverage of players. But...

How to successfully Growth Hack on WordPress   With WordPress anyone can build a website — quite literally. The platform is beginner-friendly, powerful and makes the process really easy. However, building a website and building a successful website are very different things. While anyone can now do the first part, not everyone is up for part two. What is a successful website? Simply put, a website that achieves it’s goal, be it generating traffic, profits, newsletter sign ups or awareness. Yet, the more important question is how do you arrive there? How do you grow from simple website to online success? One discipline that is obsessed with this question is growth hacking. Growth hacking has allowed a number of well-known companies and startups to reach high levels of success, among them Twitter, Dropbox and Airbnb. If it works for them, why not for you and your website? That’s exactly what this blog post is about. Below you will learn what growth hacking is, how growth hacking tactics can be applied to websites and the tools that WordPress puts at our disposal to do so. Ready to dive in? Then let’s go.   What Exactly is Growth Hacking? On the most basic level growth hacking describes a marketing approach that uses innovative techniques in order...