PSYCHOLOGY

A manifesto on the dark side of Google and how to break their digital chains   Before this, here is a genuine question I hope you'll think about it for a moment before answering honestly. Are you tired of being forced into Google's imaginary box of so called "ethics" and "morals" on your work and business?   This irrational yet widely accepted idea that if you do not follow what Google says then you are digitally “spanked” by Google, literally, (interns who come to your house with their special self-driving cars) which then casts you out and treats you like a criminal by banning your account or site or anything else within their seemingly endlesss power. This even with the constantly changing guidelines (aka RULES) that Google itself violates in their own ventures, just see how much money they make off their SEO on their OWN search engine, more than some nations. And then, after trying hard by spending time and money to be one of Google’s law-abiding followers you STILL find yourself unrewarded and often punished seemingly without reason or explanation. What I’d kindly like you to do is to try and imagine breaking away from Google, taking the focus away from what Google wants...

Philosophy, Pragmatism & Paid Search. The Convergence of Human Psychology and Marketing applied to Google AdWords.         VOLUME 1/3 about the philosophy and pragmatism behind writing powerful Adwords ads.   Warning: This article contains mature content. Reader’s discretion is advised. Marketers. Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money. The paradox. Those who think less about making that quick sale and more about helping people, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.     Forgive the mature content of the example that follows, it was the best I found to illustrate the effectiveness of taking an altruistic approach to ad writing. Here are two ads:     This first ad outperformed all its peers with a CTR of 3.65%. The keywords were not very specific and quite broad in nature but this ad attracted the attention of my prospects in a way that my other ads never could. Because of it, the seven keywords in the ad group were awarded perfect Quality Scores of 10/10 and allowed me to bid a few...

15 Timeless Quotes from the original Mad Man of Madison Avenue, David Ogilvy   Fellow Scot, Genius & Marketing expert David Ogilvy was one of the most in tune Psychological Influencers to ever walk this earth, he understood the human mind and how to Persuade it through Marketing, more specifically Content Marketing.   [caption id="attachment_376" align="aligncenter" width="500"] Yeah Ogilvy isn't just some cool name the agency is named after him dummy. Get your name stapled on a Big Four advertising agency then talk to me.[/caption]   Let's face it -- it's really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we're always trying to stay up on the latest and greatest. "New tools! New social networks! New audiences! Gotta try them all!" But sometimes, it's helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice. Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books...

Came across this on Quora and found it incredible interesting, turns out Sons of Anarchy is quite true to the world of 1% biker gangs.   Read the full question and post a few people give their opinions, one from an "Ole Lady" perspective, another from a former 1%'er. Enjoy reapers.     Being a female, I can only describe what it was like being in the one-percenter culture, but not the actual club Members must be men. But make no mistake: women who are the wives or girlfriends of these men still spend a great deal of time around club members doing club stuff. My ex was a member of the Bandidos for several years. I found that the illusion of being in a biker gang and the reality of being in a biker gang were very different. Over the years, people in the one-percenter world would tell me their stories of how they had ended up being a Bandit or a PBOL, and I would see some distinct patterns in the lives of people drawn to the outlaw biker lifestyle.   Interestingly enough, I was surprised by the women in the culture, and their reasons for being drawn to it. The outlaw biker women are very much...