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Philosophy, Pragmatism & Paid Search. The Convergence of Human Psychology and Marketing applied to Google AdWords.         VOLUME 1/3 about the philosophy and pragmatism behind writing powerful Adwords ads.   Warning: This article contains mature content. Reader’s discretion is advised. Marketers. Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money. The paradox. Those who think less about making that quick sale and more about helping people, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.     Forgive the mature content of the example that follows, it was the best I found to illustrate the effectiveness of taking an altruistic approach to ad writing. Here are two ads:     This first ad outperformed all its peers with a CTR of 3.65%. The keywords were not very specific and quite broad in nature but this ad attracted the attention of my prospects in a way that my other ads never could. Because of it, the seven keywords in the ad group were awarded perfect Quality Scores of 10/10 and allowed me to bid a few...

The Advanced Beginner's Guide to Google Analytics by The Evangelist himself   Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.   Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). For our Market Motive Analytics training course, we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The problem of course is that not everyone is enrolling our course! :) All this context is the reason that I am really, really excited the team at Google has decided...

The Billion Dollar SEO Empire built under the guise of Google Ventures     Have you ever taken some time to reflect on Google’s massive list of acquisitions and mergers? I mean seriously actually sit down and looked at what Google as actual has accumulated over the years? It's quite staggering. Here's just some of their properties.   For a full list just take a look at their plethora of properties here from advanced robotics to digital marketing CRM's they have their net cast across every field. It’s a bit scary if you do. Actually, it might make some of you go hide in the woods before the robots arrive and take over. For the uninitiated, check out this list on Wikipedia and just scan through some of those prices. Is this for real? Yup, they throw around gazillions of dollars like it’s monopoly money. But that isn’t all, they invest in more than just this list of mergers and acquisitions. This is where “Google Ventures” comes in, their investment arm which allows them to dip into all kinds of cool stuff. And that is where things can get a little sketchy. What happens when...

Growth Hacking The Ultimate Spying Guide for Media Buying (via iAmAtilla)   All right guys, some of you remember me posting a spying thread that explains how to spy on your competitors using a proxy and android apps. That is one way but today I decided to go a little deeper to explore many other ways from cheap to expensive that can help you get a lot of great ideas to minimize your risk, and maximize the profits – I’m calling this iAmAttila’s Ultimate Spying Guide for Media Buyers – because really, it IS really bad ass! I plan to make this guide very detailed, so be prepared … it’s gonna be LONG!   Feel free to skip ahead if you want to the part that is most important to you. Questions i’ll be showing you how to find answers to A) What offers are running on a specific site? B) What offers are being run on specific app placement? C) Where/what placements/traffic sources/sites is the offer being advertised the most on? D) What creatives are being used for specific offer and which ones are being used the most (sizes, angles, etc) E) What landing pages are being used? F) Exposing other affiliates trackers,  learning which ones send the most volume for an offer, and finding...

THE 7 Pillars of Growth Hacking and why Growth Marketing is the Future Through our own experience helping clients grow, we developed (and are continually improving) a general methodology for achieving exponential growth. We call it the RockBoost Growth Playbook, and it consists of 7 foundational pillars. We’re going to share it with you to give you a taste of our approach.   What Is Growth Hacking, Actually? If you have read anything related to startups or marketing this decade, you will undoubtedly have come across the popular term “Growth Hacking” and wondered what all the fuss was about. People everywhere are writing about it. They’re calling it “Lean Marketing” or even “Marketing 2.0.” Did you miss something important? If you’re feeling a bit behind the times, I’ve got good news for you: this post will explain everything you need to know about growth hacking so you can get back up to speed with the rest of us. It is 2016 after all and the world has changed since you studied marketing at university. The term was actually coined by a guy named Sean Ellis in 2010, to describe the process by which many Silicon Valley companies rapidly transitioned from budding startups to multimillion dollar enterprises using...

How to start a blog and get Google to send you over 100,000 visitors a month.   When you first think about starting a blog you kind of don’t imagine you’ll ever get more than a trickle of traffic. And then you have your first 100-visitor day. Then your first 1,000-visitor day. After a while even 5,000 or 10,000 visitors a day seems like just part of the plan. What I want to do today is show you that detailed plan and take away some of the mystery. Let’s look at all the ins and outs of how to get over 100,000 visitors a month from natural organic Google search. Things are so much nicer when you have a plan.   Why is Google traffic still the best? If you’ve been reading Blog Tyrant for a while you’ll know that I occasionally warn against relying on Google too much. And I stand by that. Organic traffic from Google search is still the most valuable traffic you can get because it grows, it’s free (sort of), and people who are using search engines are usually in a buy-ready frame of mind. A screen shot of my Clicky Analytics account showing one of my first 28 day periods where I had 100,000+ unique visitors hitting...

5 NEW SOCIAL MEDIA MARKETING TRENDS TO JUMP ON FOR UPCOMING HOLIDAYS   As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.   #1: Live Video Streaming   As video has taken over our social feeds, live streaming has popped up on the horizon as the hip new hip sidekick to regular video. Whether it be Facebook Live, Periscope, SnapChat, or Instagram, engaging with your audience in real-time through video is becoming essential to your social strategy. Video helps humanize your brand, but live video actually connects an individual to your brand in real-time, which is even more powerful than well-produced recorded content. The other benefit of live video is that the production quality isn’t expected to be high, which eases the production process. Most recently we’ve seen big brands use live video in a variety of ways, from Marc Jacobs using live video to give a sneak peak of their 2016 fashion line, The Tonight Show providing a behind-the-scenes look backstage before the show, and Madden video games providing behind-the-scenes coverage of players. But...

Jack Smith is one of the premier Growth Hackers out there & straight online hustler, CEO, Founder & Advisor.   Founder of Mediaroots, Vungle & Shyp talks about his growth hacking technique that landed his startup in the hands of VC AngelPad. Here is his keynote at last years HustleCon conference.   [su_youtube_advanced url="https://youtu.be/y5RVV37_-Kc" width="560" height="320"]   Here is his personal story and visionary tactics. Visit Jack's personal blog here. (via JackSmith.eu)   I moved to America four years ago, when I was 22. Since then, I’ve co-founded two startups that have raised ~$90 million in venture capital and have created hundreds of jobs in five different countries. Greg Kumparak, a writer at TechCrunch, wrote that I was “just about the biggest (actual) hustler I’ve ever met.” And so, because this month on The Hustle is all about gaming the system, here are 1,200 words explaining how I honeybadgered my way into a situation that changed my life. Only a few years ago I was in a cramped East London office with my co-founder and three interns. It was the summer of 2011. I was running my first startup when I came across an article on TechCrunch that changed everything. A new incubator in San Francisco was giving $120,000 to anyone accepted into...

New to Google AdWords? Don't have a clue on what to do or how to even begin? Well there's a solution for that, but you have to admit your a dummy first.   The powerful Larry Kim of Google fame and founder of one of our Influencer's WordStream.com has put together an INCREDIBLE resource for PPC & AdWords beginners properly titled "AdWords for Dummies"   WordStream, a provider of PPC Management Software and Web Marketing Services, is committed to helping small businesses learn AdWords and better understand the PPC process. That’s why we’ve organized a free Google AdWords For Dummies Learning Center, providing the ultimate resource library of information that will assist you in understanding AdWords and optimizing your AdWords campaigns. We have a wide variety of the best free tips, tools, white papers, and ebooks for beginner, intermediate, and advanced Google AdWords users. Beginner's AdWords for Dummies Help Intermediate AdWords for Dummies Help Advanced AdWords for Dummies Help Google AdWords for All Dummies   Beginner's AdWords for Dummies: PPC Help and EBooks for Newbies If you’re new to AdWords, our Beginner’s AdWords for Dummies section is the best place to start! How AdWords Works – Wondering about what is AdWords and how AdWords works? Our informative infographic explains process...