GUIDES

Philosophy, Pragmatism & Paid Search. The Convergence of Human Psychology and Marketing applied to Google AdWords.         VOLUME 1/3 about the philosophy and pragmatism behind writing powerful Adwords ads.   Warning: This article contains mature content. Reader’s discretion is advised. Marketers. Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money. The paradox. Those who think less about making that quick sale and more about helping people, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.     Forgive the mature content of the example that follows, it was the best I found to illustrate the effectiveness of taking an altruistic approach to ad writing. Here are two ads:     This first ad outperformed all its peers with a CTR of 3.65%. The keywords were not very specific and quite broad in nature but this ad attracted the attention of my prospects in a way that my other ads never could. Because of it, the seven keywords in the ad group were awarded perfect Quality Scores of 10/10 and allowed me to bid a few...

((Case Study)) $6,117.50 Profit In 5 days From A Single Affiliate Product Affiliate Marketing case study and guide to success.   Interested in getting an inside look at to how a top affiliate sells 216 copies of a digital product (plus an extra 45 upsells), wins an affiliate contest and makes $6,711.50 in just 5 days? And how YOU can emulate this success and increase your own affiliate commissions? Then you need to read every last bit of this post Whether you're a digital product affiliate on the likes of Clickbank or JVZOO Or you're creating Amazon affiliate sites. (Check out how to make your own coupon website) The insights in this post will increase the amount of affiliate products you sell. So read on...

Masterclass in becoming an entrepreneur to living that location freedom lifestyle   Chatting with Champions #98 by Tyler Basu featuring blogging wizard Yaro Starak   [su_audio url="http://traffic.libsyn.com/chattingwithchampions/CWC_098_-_Yaro_Starak.mp3" width="500px"] “A Blueprint For Building A Profitable Blog In Any Niche”   Yaro Starak is one of the most well-known and highest grossing bloggers online today. After hustling his way through various enterprises, from a card game e-commerce store, to an online proofreading business for international students, to investing in websites in various industries, Yaro decided to create his blog Entrepreneurs-Journey in 2005. Initially, his blog was intended to be a hobby site where he would share stories from the previous years he spent as an entrepreneur. However as his blog grew in popularity, it eventually became his primary business, and to-date it has generated him over a million dollars in revenue. Yaro has since taught thousands of others how to make a full-time income from blogging, how to buy and sell blogs and websites, and how to successfully launch information product businesses. Visit Yaro’s website: www.entrepreneurs-journey.com Topics discussed in this interview: How Yaro got started in business & why he became an entrepreneur The process of starting and growing his blog An overview of his business today How to choose a topic to blog about Ways...

Private Influencer Network, A new Hope for Link Building in 2017   A product of 'digital' nature, ViperChill has come up with a new Link Building strategy combining aspects of PBN's, Influencer Marketing & Black Hat.   What I’m going to reveal in this blog post is a strategy that will likely weed out a certain section of the ViperChill audience. In other words, I’m fully aware that this blog post will make a particular type of person unsubscribe from ViperChill and likely never return. It’s certainly not going to end up on the homepage of Inbound.org. If you are loyal to Google guidelines, the teachings of blogs like Moz and love playing by the book, then you’ll probably realise with this article that we possess a very different perspective. When I first started my internet journey – where I spent day and night trying to make a living online – I tried and tested more website ideas and angles than you would believe. Today, I’m still pushing the boundaries to see what works. These boundaries most often pertain to SEO, since it’s what I’ve enjoyed the most over the last 11 years. I’m in the fortunate position that my business it not tied to some employer who...

The Advanced Beginner's Guide to Google Analytics by The Evangelist himself   Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.   Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). For our Market Motive Analytics training course, we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The problem of course is that not everyone is enrolling our course! :) All this context is the reason that I am really, really excited the team at Google has decided...

15 Timeless Quotes from the original Mad Man of Madison Avenue, David Ogilvy   Fellow Scot, Genius & Marketing expert David Ogilvy was one of the most in tune Psychological Influencers to ever walk this earth, he understood the human mind and how to Persuade it through Marketing, more specifically Content Marketing.   [caption id="attachment_376" align="aligncenter" width="500"] Yeah Ogilvy isn't just some cool name the agency is named after him dummy. Get your name stapled on a Big Four advertising agency then talk to me.[/caption]   Let's face it -- it's really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we're always trying to stay up on the latest and greatest. "New tools! New social networks! New audiences! Gotta try them all!" But sometimes, it's helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice. Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books...

How to build out a SEO strategy that will gain you 141% increase in organic search volume. Hint: Its Very Complicated, must have a Growth Mindset.   What would your business be like with 141% more organic search traffic? Unless your website is a CRO nightmare… You would see hockey stick revenue growth. In this post, I’m going to show you how we grew a client’s organic search traffic by 141%. Let’s jump in.   Brief Background I will give you as much detail as possible without revealing the client’s niche or website. Here are some quick facts about the client: Their business is between 1-5 employees. They already had an active blog and were promoting their content on social media. They hadn’t done any SEO in the past. Our SEO Strategy My SEO agency uses two different strategies with our clients and they are as follows:   1. Content Driven Strategy This is our preferred strategy, but it requires significant resources, time, and effort. Which is usually beyond what the majority of clients can afford. With that said, our content driven strategy is simple: Create content that attract backlinks. Promote the content so that it actually gets backlinks. The goal of this strategy is to increase the authority of the client’s website. The more website authority you...

SEO Strategy To 20 Million+ Visitors A Month Three quarters after Yummly launched, its Chief Growth Officer Ethan Smith watched the food discovery platform log its 10 millionth visit in a month. However, like most enduring recipes, it didn’t become a crowd favorite by tossing together ingredients in a fit of inspiration. Yummly’s SEO strategy, which helped the startup top the charts as the best global recipe app for iPhone, iPad and Android, was years in the making, going back to Smith’s first company. Product Hunt is Everywhere - This is How It Got There Smith started his career as a user experience designer and researcher. At Wize, he managed product, design and marketing, until Nextag acquired the product review startup. Since 2010, he’s held various roles at Yummly, including its Head of Product and VP of Growth, helping it tally over 20 million monthly visits. Beyond Yummly, he actively advises startups such as Wanelo, Vinted and Thumbtack on strategies to improve growth and SEO. In this exclusive interview, Smith shares why a specific inflection point with SEO has led to costly misconceptions and missteps. He outlines how to recognize and sidestep them as well as identifies key tenets for high-performance SEO. For any company that has lost confidence in...

The only guide you'll ever need for creating backlinks in 2016   This new guide will teach how to build backlinks in 2016. Every strategy you will read is battle tested. Through hundreds of successful SEO campaigns, we now know what works best. And of course… What doesn’t work. Ready to get started? Let’s go: What Are Tier One Backlinks? "Tier one" backlinks are external links directly hitting your website. Like so: These links are a large piece of the ranking puzzle. But before we get into the heavy link building strategy...