October 2016

15 Timeless Quotes from the original Mad Man of Madison Avenue, David Ogilvy   Fellow Scot, Genius & Marketing expert David Ogilvy was one of the most in tune Psychological Influencers to ever walk this earth, he understood the human mind and how to Persuade it through Marketing, more specifically Content Marketing.   [caption id="attachment_376" align="aligncenter" width="500"] Yeah Ogilvy isn't just some cool name the agency is named after him dummy. Get your name stapled on a Big Four advertising agency then talk to me.[/caption]   Let's face it -- it's really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we're always trying to stay up on the latest and greatest. "New tools! New social networks! New audiences! Gotta try them all!" But sometimes, it's helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice. Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books...

The Billion Dollar SEO Empire built under the guise of Google Ventures     Have you ever taken some time to reflect on Google’s massive list of acquisitions and mergers? I mean seriously actually sit down and looked at what Google as actual has accumulated over the years? It's quite staggering. Here's just some of their properties.   For a full list just take a look at their plethora of properties here from advanced robotics to digital marketing CRM's they have their net cast across every field. It’s a bit scary if you do. Actually, it might make some of you go hide in the woods before the robots arrive and take over. For the uninitiated, check out this list on Wikipedia and just scan through some of those prices. Is this for real? Yup, they throw around gazillions of dollars like it’s monopoly money. But that isn’t all, they invest in more than just this list of mergers and acquisitions. This is where “Google Ventures” comes in, their investment arm which allows them to dip into all kinds of cool stuff. And that is where things can get a little sketchy. What happens when...

How to build out a SEO strategy that will gain you 141% increase in organic search volume. Hint: Its Very Complicated, must have a Growth Mindset.   What would your business be like with 141% more organic search traffic? Unless your website is a CRO nightmare… You would see hockey stick revenue growth. In this post, I’m going to show you how we grew a client’s organic search traffic by 141%. Let’s jump in.   Brief Background I will give you as much detail as possible without revealing the client’s niche or website. Here are some quick facts about the client: Their business is between 1-5 employees. They already had an active blog and were promoting their content on social media. They hadn’t done any SEO in the past. Our SEO Strategy My SEO agency uses two different strategies with our clients and they are as follows:   1. Content Driven Strategy This is our preferred strategy, but it requires significant resources, time, and effort. Which is usually beyond what the majority of clients can afford. With that said, our content driven strategy is simple: Create content that attract backlinks. Promote the content so that it actually gets backlinks. The goal of this strategy is to increase the authority of the client’s website. The more website authority you...

SEO Strategy To 20 Million+ Visitors A Month Three quarters after Yummly launched, its Chief Growth Officer Ethan Smith watched the food discovery platform log its 10 millionth visit in a month. However, like most enduring recipes, it didn’t become a crowd favorite by tossing together ingredients in a fit of inspiration. Yummly’s SEO strategy, which helped the startup top the charts as the best global recipe app for iPhone, iPad and Android, was years in the making, going back to Smith’s first company. Product Hunt is Everywhere - This is How It Got There Smith started his career as a user experience designer and researcher. At Wize, he managed product, design and marketing, until Nextag acquired the product review startup. Since 2010, he’s held various roles at Yummly, including its Head of Product and VP of Growth, helping it tally over 20 million monthly visits. Beyond Yummly, he actively advises startups such as Wanelo, Vinted and Thumbtack on strategies to improve growth and SEO. In this exclusive interview, Smith shares why a specific inflection point with SEO has led to costly misconceptions and missteps. He outlines how to recognize and sidestep them as well as identifies key tenets for high-performance SEO. For any company that has lost confidence in...

The only guide you'll ever need for creating backlinks in 2016   This new guide will teach how to build backlinks in 2016. Every strategy you will read is battle tested. Through hundreds of successful SEO campaigns, we now know what works best. And of course… What doesn’t work. Ready to get started? Let’s go: What Are Tier One Backlinks? "Tier one" backlinks are external links directly hitting your website. Like so: These links are a large piece of the ranking puzzle. But before we get into the heavy link building strategy...

Are you ready to start ranking sites again? Like it was “back in the day” when you could practically fiddle Google rankings around and whoever spammed the hardest won the day? Well I never stopped trying, I refused to accept that the spam and jam days had come to an end. It’s still possible, they’re still doing it, but why aren’t you? Well it’s a lot of things causing you to fail, but the demon at the gates which Google has sneakily built in is what you need to tackle. If you can conquer this demon, then you’ll have the keys back and SEO will become your bitch again.   You need to start doing SEO without giving a fuck… That’s right, you just read the word “fuck”, if this bothers you then you definitely don’t have the stomach for ranking sites in 2014, you should probably hang it up all together. But if you feel charged up and still have that fire burning to get back to smashing rankings, today is your day. For those with hats, bring it on in the comment section, because the following statements are probably going to piss you off a bit.   1. Content does not matter. Period, end scene, write...

Growth Hacking The Ultimate Spying Guide for Media Buying (via iAmAtilla)   All right guys, some of you remember me posting a spying thread that explains how to spy on your competitors using a proxy and android apps. That is one way but today I decided to go a little deeper to explore many other ways from cheap to expensive that can help you get a lot of great ideas to minimize your risk, and maximize the profits – I’m calling this iAmAttila’s Ultimate Spying Guide for Media Buyers – because really, it IS really bad ass! I plan to make this guide very detailed, so be prepared … it’s gonna be LONG!   Feel free to skip ahead if you want to the part that is most important to you. Questions i’ll be showing you how to find answers to A) What offers are running on a specific site? B) What offers are being run on specific app placement? C) Where/what placements/traffic sources/sites is the offer being advertised the most on? D) What creatives are being used for specific offer and which ones are being used the most (sizes, angles, etc) E) What landing pages are being used? F) Exposing other affiliates trackers,  learning which ones send the most volume for an offer, and finding...

THE 7 Pillars of Growth Hacking and why Growth Marketing is the Future Through our own experience helping clients grow, we developed (and are continually improving) a general methodology for achieving exponential growth. We call it the RockBoost Growth Playbook, and it consists of 7 foundational pillars. We’re going to share it with you to give you a taste of our approach.   What Is Growth Hacking, Actually? If you have read anything related to startups or marketing this decade, you will undoubtedly have come across the popular term “Growth Hacking” and wondered what all the fuss was about. People everywhere are writing about it. They’re calling it “Lean Marketing” or even “Marketing 2.0.” Did you miss something important? If you’re feeling a bit behind the times, I’ve got good news for you: this post will explain everything you need to know about growth hacking so you can get back up to speed with the rest of us. It is 2016 after all and the world has changed since you studied marketing at university. The term was actually coined by a guy named Sean Ellis in 2010, to describe the process by which many Silicon Valley companies rapidly transitioned from budding startups to multimillion dollar enterprises using...