September 2016

5 NEW SOCIAL MEDIA MARKETING TRENDS TO JUMP ON FOR UPCOMING HOLIDAYS   As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.   #1: Live Video Streaming   As video has taken over our social feeds, live streaming has popped up on the horizon as the hip new hip sidekick to regular video. Whether it be Facebook Live, Periscope, SnapChat, or Instagram, engaging with your audience in real-time through video is becoming essential to your social strategy. Video helps humanize your brand, but live video actually connects an individual to your brand in real-time, which is even more powerful than well-produced recorded content. The other benefit of live video is that the production quality isn’t expected to be high, which eases the production process. Most recently we’ve seen big brands use live video in a variety of ways, from Marc Jacobs using live video to give a sneak peak of their 2016 fashion line, The Tonight Show providing a behind-the-scenes look backstage before the show, and Madden video games providing behind-the-scenes coverage of players. But...

How to successfully Growth Hack on WordPress   With WordPress anyone can build a website — quite literally. The platform is beginner-friendly, powerful and makes the process really easy. However, building a website and building a successful website are very different things. While anyone can now do the first part, not everyone is up for part two. What is a successful website? Simply put, a website that achieves it’s goal, be it generating traffic, profits, newsletter sign ups or awareness. Yet, the more important question is how do you arrive there? How do you grow from simple website to online success? One discipline that is obsessed with this question is growth hacking. Growth hacking has allowed a number of well-known companies and startups to reach high levels of success, among them Twitter, Dropbox and Airbnb. If it works for them, why not for you and your website? That’s exactly what this blog post is about. Below you will learn what growth hacking is, how growth hacking tactics can be applied to websites and the tools that WordPress puts at our disposal to do so. Ready to dive in? Then let’s go.   What Exactly is Growth Hacking? On the most basic level growth hacking describes a marketing approach that uses innovative techniques in order...

Case Study: How we made a 237% ROI on one Authority Site (via Spartan Traveler) Why building an authority site is one of the best investments I’ve made.   How does one go about making money online? Or alternatively, what are the best investments one can make in online businesses? I was recently surprised by my own answers to these questions. As one of the most basic ways to make money online, it didn’t occur to me until I saw the numbers that I was getting a 237% return on money invested (ROI) in building an authority site. In other words, for ever $1 we spent on content in 2015 we made $3.37 back.You can get an idea of what this growth looks like from our internal dashboard above. The rest of this post is about how this is possible, and how you can learn how to do the same. — One of the most common questions I get is: ‘how do you make money online’ and ‘how can I do that too?’ I’ve been purposefully vague on this site about the specifics, not necessarily to hide what I’m doing but more because it’s been a fluid progression from thing to thing and for a long-time was hard to pin down into...

Jack Smith is one of the premier Growth Hackers out there & straight online hustler, CEO, Founder & Advisor.   Founder of Mediaroots, Vungle & Shyp talks about his growth hacking technique that landed his startup in the hands of VC AngelPad. Here is his keynote at last years HustleCon conference.   [su_youtube_advanced url="https://youtu.be/y5RVV37_-Kc" width="560" height="320"]   Here is his personal story and visionary tactics. Visit Jack's personal blog here. (via JackSmith.eu)   I moved to America four years ago, when I was 22. Since then, I’ve co-founded two startups that have raised ~$90 million in venture capital and have created hundreds of jobs in five different countries. Greg Kumparak, a writer at TechCrunch, wrote that I was “just about the biggest (actual) hustler I’ve ever met.” And so, because this month on The Hustle is all about gaming the system, here are 1,200 words explaining how I honeybadgered my way into a situation that changed my life. Only a few years ago I was in a cramped East London office with my co-founder and three interns. It was the summer of 2011. I was running my first startup when I came across an article on TechCrunch that changed everything. A new incubator in San Francisco was giving $120,000 to anyone accepted into...

Is online video advertising and marketing the new big thing or all hype?     These charts show a glimpse into the ROI of the potentially lucrative world of Video Marketing through Ads, Affiliate Offers, etc   Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Without knowing how to show business results, it’s difficult for marketers to optimize going forward. To help out, Nielsen looked at three non-engagement-based metrics and studied how they affected consumer behavior: 1. Player size: small (300 x 250) vs. big (640 x 360) 2. Content environment: content relevant to target audience vs. non-relevant 3. Site ranking: comScore top 1000 vs. comScore top 10 Here’s what Nielsen found.   1. You might be burning...

17 things you NEED to do before starting a Niche Site but probably won't because your lazy, don't be lazy.     1. Who is your target audience?   Just because you're the most passionate person in the world when it comes to scuba diving gear doesn't mean the rest of the internet shares your enthusiasm for that particular sport. Or that enough people are looking to buy wetsuits and tanks to sustain yourself on Amazon affiliate sales. (Check out how to make your own coupon website) So think creatively beyond "people who are passionate about scuba diving every weekend" and think more in terms of people who have broader interests that might include scuba diving as well. People who are passionate about marine life, for example. Or tourists visiting the coast. Or beach bums who like to explore the ocean's depths every once in a while. Decide the range of who you will target so you know who to write your blog posts and on-site content for, and where to focus your marketing efforts. 2. Where will your traffic come from?   Because honestly, you can optimize your pages for keyword-based SEO all day long and twice on Sunday and still not get the kind of traffic you need to make your...

Better listen, these 37 guys & gals collectively made more money than Wall St last year and did it all with out leaving their bedrooms. Here's their thoughts and predictions on future trends in the industry.   With Digital heavy hitterz like Superstar Sean Si of SEO-Hacker (one of our Influencers), The OG of Growth Hacking Nasty Neil Patel of KISSmetrics (awesome company name broheem), Ziggy Zac Johnson, host of ROTE podcast & CANNOT FORGET "Vicious" Venchito Tampon of..well venchitotampon.com fame.   Drazen Prastalo, founder of IncomeMesh.com Affiliate marketing won’t change drastically in 2016, those who were successful in 2015 will remain successful if they continue to follow the same principles. The affiliate formula is always the same - find out what people need or desire (pain points) and put the solution in front of them. Now, what separates successful affiliates from unsuccessful ones is persistence (most of the time). Yes, we all fail from occasionally, but the ones who keep going are the ones who succeed in the end. From my personal experience finding the solution for people’s problems and showing it to them in a clearest way possible, is the way to go. Sure, traffic matters, but you don’t need tens of thousands monthly visitors to make money...

7 Social Media Stats All Marketers Should Know By Yardain Amron 12th September 2016 via Contently.com - The Content Strategist blog Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others. With that in mind, here are seven social media stats we’ve compiled from around the web that should help you start to crack that cube. Clicks are still the universal barometer of publishing success, but that doesn’t mean they’re always good. Clicks can be bought on social networks for cheap these days. And if someone spends less than a minute reading your article before bouncing, how much is that click actually worth? social media stats You might assume that teens and tweens would be most active on social. They’re the ones walking into oncoming traffic with their eyes glued down to their screens, right? Turns out mothers of young kids are spending more time scrolling through feeds....

Came across this on Quora and found it incredible interesting, turns out Sons of Anarchy is quite true to the world of 1% biker gangs.   Read the full question and post a few people give their opinions, one from an "Ole Lady" perspective, another from a former 1%'er. Enjoy reapers.     Being a female, I can only describe what it was like being in the one-percenter culture, but not the actual club Members must be men. But make no mistake: women who are the wives or girlfriends of these men still spend a great deal of time around club members doing club stuff. My ex was a member of the Bandidos for several years. I found that the illusion of being in a biker gang and the reality of being in a biker gang were very different. Over the years, people in the one-percenter world would tell me their stories of how they had ended up being a Bandit or a PBOL, and I would see some distinct patterns in the lives of people drawn to the outlaw biker lifestyle.   Interestingly enough, I was surprised by the women in the culture, and their reasons for being drawn to it. The outlaw biker women are very much...